Information is the most valuable tool for a casino. Having the right information at the right time can mean the difference between success and failure. However, oftentimes the greatest challenge an operator faces is obtainining that crucial information accurately. To assist in this process, we have developed the Casino Management System ("CMS").
This large-scale technical solution contains key tools created to provide key information that facilitates effective and profitable casino management. Among the many benefits and features of this comprehensive casino management software package are the CMS' integrated modules, which are simultaneously powerful and yet user-friendly and easy to use.
The eCARD program motivates players to play more, as each level of the tiered card system offers more incentives. Much like airline frequent flyer miles, eCARD gives customers certain hurdle rates that move them to the next level. Customers will be more inclined to spend their money at your casino because of the missed opportunities associated with spending money at the other casinos.
Using the eCARD, A player deposits money at the casino cage, and these funds are associated with their unique player account number which is magnetically imprinted on his or her eCARD player card. Using a secure personal identification number (PIN), the player can then insert the eCard on card-capable slot machines to begin playing. AS the players play and win, winnings can be directly to the eCARD account with no inconvenience to the player. As an additional advantage to the casino, the card can track all of that player's activity accurately.
Slot players, more often than not, will cash in a casino's free-play coupons they receive in the mail and then go play somewhere else. eCARD eliminates this problem because its promotional credits must be played and can't be simply redeemed for cash.
Game security is vital to every casino. With client-server technology, all machine entry or machine tampering is reported to the server for immediate investigation. All employee activity is tracked, allowing management to recall and review any and all events.
Reports generated cover all of your reporting needs from accounting to marketing.
COMPS gives operators the ability to change the comp rules during special times or events. The casino can vary the multiplier by date/time, birthday, anniversaries, player level, player type, area of casino, game types, slot denomination, and more. COMPS lets you configure your system to best suit individual players.
Customers will be more inclined to spend their gaming budgets at your casino because each additional dollar they spent contributes to their COMP account, which leads to promotions, giveaways and other complimentaries. Furthermore, customers will be less apt to visit other facilities because each dollar spent at another casino, represents a missed opportunity to build up their COMP account at your casino.
Knowing the customer's preferences removes the random element of marketing, allowing your casino to reduce overall marketing costs. In addition, you have the ability to mine the database for inactive customers and offer those customers incentives to return to your casino.
June 21, 2010New AGS Website Launched
July 7, 2010AGS Announces Appointment of Robert L. Miodunski as Chairman, Interim President and CEO
This month's "Game Of The Month" is Black Beard. For more details about this exciting title, click on the picture above.
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