Casino Management System (CMS)

Information is the most valuable tool for a casino. Having the right information at the right time can mean the difference between success and failure. However, oftentimes the greatest challenge an operator faces is obtainining that crucial information accurately. To assist in this process, we have developed the Casino Management System ("CMS").

This large-scale technical solution contains key tools created to provide key information that facilitates effective and profitable casino management. Among the many benefits and features of this comprehensive casino management software package are the CMS' integrated modules, which are simultaneously powerful and yet user-friendly and easy to use.

 
Lucky Larry Slot Machine

POS Cash-Desk

An integrated cash-management solution with security features and reporting options.

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eCARD

The eCARD program motivates players to play more, as each level of the tiered card system offers more incentives. Much like airline frequent flyer miles, eCARD gives customers certain hurdle rates that move them to the next level. Customers will be more inclined to spend their money at your casino because of the missed opportunities associated with spending money at the other casinos.

Using the eCARD, A player deposits money at the casino cage, and these funds are associated with their unique player account number which is magnetically imprinted on his or her eCARD player card. Using a secure personal identification number (PIN), the player can then insert the eCard on card-capable slot machines to begin playing. AS the players play and win, winnings can be directly to the eCARD account with no inconvenience to the player. As an additional advantage to the casino, the card can track all of that player's activity accurately.

Slot players, more often than not, will cash in a casino's free-play coupons they receive in the mail and then go play somewhere else. eCARD eliminates this problem because its promotional credits must be played and can't be simply redeemed for cash.

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Security

Game security is vital to every casino. With client-server technology, all machine entry or machine tampering is reported to the server for immediate investigation. All employee activity is tracked, allowing management to recall and review any and all events.

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Player Tracking

The CMS player tracking module allows operators to manage and evaluate the casino's player database. Our player-tracking system allows casinos of all sizes to gather, track, and report mission-critical data with powerful tools that are easy to use. Many profile fields are included to enhance your database. The CMS player tracking system is the complete package for all your tracking and marketing needs.

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Reports

AGS has created a comprehensive list of reports to help analyze your players, profitability, and promotions. Reports can be exported directly to Microsoft Excel, thereby creating further views and reports.

Reports generated cover all of your reporting needs from accounting to marketing.

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Web-based Reports & Data Mining

AGS' use of web-based tools allows for simplified reporting. All reports can be exported to any Microsoft application with the touch of a single button. Additionally, the reports can be quickly sent by email or printed. This allows casino operators to turn detailed data into pertinent information for decision-making at any time and any place.

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COMPS

COMPS gives operators the ability to change the comp rules during special times or events. The casino can vary the multiplier by date/time, birthday, anniversaries, player level, player type, area of casino, game types, slot denomination, and more. COMPS lets you configure your system to best suit individual players.

Customers will be more inclined to spend their gaming budgets at your casino because each additional dollar they spent contributes to their COMP account, which leads to promotions, giveaways and other complimentaries. Furthermore, customers will be less apt to visit other facilities because each dollar spent at another casino, represents a missed opportunity to build up their COMP account at your casino.

Knowing the customer's preferences removes the random element of marketing, allowing your casino to reduce overall marketing costs. In addition, you have the ability to mine the database for inactive customers and offer those customers incentives to return to your casino.

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AGS Game of The Month

Game of The Month

This month's "Game Of The Month" is Black Beard. For more details about this exciting title, click on the picture above.

AGS Customer Support

At AGS, we sell service. Our customers are our top priority at AGS, and we offer customer support 24 hours a day, 7 days a week.

AGS Customer SupportFor more information on customer support or to contact us, please visit the Customer Support section of our website.